Creators

For creators

Tell the story of what's actually in the bag.

The premium-trail-mix category is built on mountain photography and the word simple. The actual ingredient list runs twenty items and includes BHT. We're trying to build the version where that's not true. If your audience reads labels, this is a product you can recommend without grimacing — and a brand that pays you fairly for the introduction.


What you get

  • Commission 12% of every order from your link, indefinitely Higher tier available for podcasts and substacks above 50K subs — email us.
  • Payouts Monthly, automatic, via Shopify Payments Direct deposit to a bank account or Stripe Connect, no minimum threshold.
  • Promo code Custom code per creator, 10% off for your audience Stacks with subscribe-and-save. Tracked across email, podcast, video, and social.
  • Asset library Product photography, ingredient stills, pack-week imagery, talking-point briefs Sent on application approval. Use any of it; don't fabricate health claims that aren't on the bag.
  • Product A free pre-launch sample pack of all four blends, before public launch So you can talk about it from a place of actual experience. Ships with Batch 001 in Q3 2026.

Who we're looking for

  • Long-form podcast hosts with audiences that read labels — health, science, longevity, food-systems, nutrition, performance, sustainability, the politics of food.
  • Substack writers in adjacent territory: food honesty, biohacking, nutrition science, real-food cooking, supply-chain transparency.
  • YouTubers and Instagram creators who already make grocery-haul or ingredient-list video — Erewhon-tier, Whole-Foods-discovery, biohacker-adjacent.
  • Dietitians and physicians who maintain a public audience and recommend specific food products with their reasoning attached.

We're not looking for: outdoor / hiking / trail / adventure / climbing creators (wrong buyer for this product); generic food-influencer feeds; or anyone who'd recommend us alongside a competitor that uses BHT or seed-oil-roast.


How it works

  1. 01

    Apply

    Submit your channel, audience, and a 2-sentence note on why Trail-Max fits the people who read or watch you. Approval in 5 business days.

  2. 02

    Sample + setup

    Get the asset pack + your custom referral link and code. Order your free pre-launch sample pack of all four blends.

  3. 03

    Talk about it

    Make whatever you make. Honest opinion. No required script, no review-quota. We track and pay automatically.

Apply to the creator program

Applications are reviewed weekly. We respond to every one — yes or no with a sentence.

Collabs is Shopify's creator marketplace — secure, free for you to use, and runs the payouts automatically. If you'd rather skip the marketplace and work direct (rare for podcast / substack), the email path works.


Questions creators ask

What's the cookie window?

30 days from first click. Cross-device tracked. If a customer clicks your link, leaves, and comes back two weeks later via a different device, you still get the commission as long as they're logged into the same Shopify customer account on that second device. We use Shopify Collabs' default attribution — it's the same model AG1, Magic Spoon, and Cometeer use.

Does the commission apply to subscriptions for the whole subscription life?

Yes. If your audience subscribes via your link, you earn 12% on every subsequent shipment, not just the first. Indefinitely, until the customer cancels. That's the point of the program; we want creators to find the customers who'll stick.

Can I use the brand in podcast ads?

Yes. Read copy is in the asset pack; you can also write your own as long as you don't fabricate health claims that aren't on the bag (no "Trail-Max prevents X" or "boosts Y"). We will absolutely lean into "no seed oils, no BHT, pack-week stamped." That's all literally true.

What if my audience doesn't buy?

Then they don't buy. There's no quota, no expiration, no claw-back. The relationship continues. If your audience is the wrong fit, we'd rather find that out from honest results than from forced posting.

Is this an MLM / pyramid?

No. Single-tier, performance-only, no upfront cost, no inventory you have to buy, no recruitment. You make money when your audience orders. That's the whole mechanic.